Entering Foreign Markets: How Translations Can Propel Your Business in the Next Lauching Pad

December 22, 2014 |

420Reaching new customers from foreign markets could sound to many companies as leaving their comfort zone in some way. The same thing happens to buyers looking for new services, products or information when they have to do it in a foreign language, they often feel reluctant to make decisions if they can’t communicate in their mother tongue. But the best way to increase sales, reach new markets efficiently and reinforce the existing business relationships is to provide effective communication. With the assistance of professionals and the correct use of technology, this barrier could almost disappear, generating an important increase of revenue and also making the comfort zone considerably bigger.

Imagine that you have an application with a certain number of users and you have only launched it in English. If you translate it to the top five spoken languages worldwide, the popularity of the app would grow in a very short period of time. The leading language for Applications today is English, followed by Spanish, then German and French. You could have the same percentage of users compared to total population for each language. And this doesn’t mean reaching only one country per language, many countries share the same language and if the translation is handled by professionals the content can be localized for each specific country or region ensuring effectiveness and global visibility.

The same thing happens with websites. Users tend to stay in a website for more time, revisit it or buy products if they can read the information in their mother tongue. So if these potential buyers will only feel confident if they can communicate in their language, then providing localized content is the key to increase your sales and popularity.

Local partnerships can also increase your sales in a foreign market and help you step on solid ground. And this does not mean that you have to learn to communicate in a new language. Many companies with global presence request translation services to enter new markets or communicate with local partners worldwide and if the business grows significantly in a particular region it is not a bad idea to hire someone who can speak the language needed.

The first step to increase sales is knowing how much it will cost to translate your text and estimate the growth of your business in a new market.

For an overview of our translation expertise, visit our website translation and localization page.

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Category: Business Translation

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