By Sarah-Claire Jordan At this point, everyone has probably heard of localization and globalization. This post will focus on the former, though the two ideas are very similar. Localization, to quickly review, is simply the process of making a product, service, or marketing campaign palatable and relevant to a particular public. This could mean Portuguese […]
By Sarah-Claire Jordan Marketing is up there in terms of important industries in the world that are proving more important with the onset of globalization. Companies that don’t have a good handle on marketing are guaranteed to not be as successful as their contemporaries who have entire marketing departments with several successful campaigns under their […]
By Sarah-Claire Jordan A startup or startup company is any kind of small business that has recently been created but has already had some success. They are becoming more and more prevalent throughout the United States, and even the world, with certain regions turning into real breeding grounds for them, for lack of a better […]
Branding and brand image are often given top priority by companies. Translating your brand should also receive a very high priority as this can have a great impact on the image of your brand. You are the creative force that will lead a brand to global notoriety. You understand the enormous amount of care and […]
Reaching new customers from foreign markets could sound to many companies as leaving their comfort zone in some way. The same thing happens to buyers looking for new services, products or information when they have to do it in a foreign language, they often feel reluctant to make decisions if they can’t communicate in their […]
