by Alpha Omega Translations | May 16, 2018 | Translation Services
It’s one of the first rules of marketing: engage your target audience. When it comes to translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using...
by Alpha Omega Translations | Nov 23, 2016 | Business Translation
By Sarah-Claire Jordan At this point, everyone has probably heard of localization and globalization. This post will focus on the former, though the two ideas are very similar. Localization, to quickly review, is simply the process of making a product, service, or...
by Alpha Omega Translations | Oct 25, 2016 | Business Translation
By Sarah-Claire Jordan If you are the owner of a business or company that would like to branch out and reach markets beyond those in your own country, then localization is your new best buddy. Localization is simply the process of taking translation further, and...
by Alpha Omega Translations | Oct 25, 2016 | Business Translation
By Sarah-Claire Jordan There has been a lot of talk about localization in general on this particular blog lately. It may seem like overkill to some, but the truth is, there is just far too much information about localization out there to limit content to just a few...
by Alpha Omega Translations | Oct 24, 2016 | Business Translation
By Sarah-Claire Jordan Talk of international marketing and localization tends to focus on U.S. companies trying to gain traction in other countries, which in and of itself is a complicated process. But what about those companies from outside the U.S. that want to...
