Tag: localization
Understanding Translation for Web Developers
By Sarah-Claire Jordan We’ve talked a fair amount by now about the role translation and marketing teams play when it comes to handling the localization of a website. Web developers, however, have a crucial role as well, as the ones literally building the website. When working on the original website in the source language, developers […]
Tips for Multilingual Customer Support
By Sarah-Claire Jordan Making it as an international business these days is not the simplest of things. The process of taking a local business and making it global can be difficult and complicated, but it’s all worth it once you start seeing how successful your business can be in foreign markets. Also, in order to compete […]
¿Qué es la localización y cuándo debería empezar a utilizarla?
Por Milagros Minguillon Cozzi Todas las empresas, en algún momento, alcanzan su límite de ventas en el mercado local, por lo que, comienzan a pensar en los mercados internacionales para seguir creciendo y aumentando sus ventas y ganancias. Es justamente en ese momento cuando tiene lugar no sólo la traducción sino también la localización. Generalmente, […]
Translation and Inbound Marketing
By Sarah-Claire Jordan Inbound marketing is quickly becoming the chosen marketing strategy of many businesses. Compared to outdated outbound marketing practices, inbound marketing makes the consumer feel like they have chosen to view content related to a product or service, because they have. This gives the consumer a sense of control and power when it […]
Localization Tips for Games
By Sarah-Claire Jordan Games have become one of the most popular forms of entertainment lately, especially since almost everyone has some sort of mobile device with them at all times. Combined with such innovations as Wi-Fi and 4G, you have a recipe for people being glued to their devices. Since we seem to have become […]
Tips for Localizing Product Names
By Sarah-Claire Jordan At this point, everyone has probably heard of localization and globalization. This post will focus on the former, though the two ideas are very similar. Localization, to quickly review, is simply the process of making a product, service, or marketing campaign palatable and relevant to a particular public. This could mean Portuguese […]
