Tag: marketing

Localization Pro Tips

Localization Pro Tips

[ 0 ] October 25, 2016 |

By Sarah-Claire Jordan If you are the owner of a business or company that would like to branch out and reach markets beyond those in your own country, then localization is your new best buddy. Localization is simply the process of taking translation further, and making it relevant and culturally-sensitive for those who will be […]

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Localization and Data

Localization and Data

[ 0 ] October 25, 2016 |

By Sarah-Claire Jordan There has been a lot of talk about localization in general on this particular blog lately. It may seem like overkill to some, but the truth is, there is just far too much information about localization out there to limit content to just a few articles. The amount of information we have […]

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Marketing to the U.S.

Marketing to the U.S.

[ 0 ] October 24, 2016 |

By Sarah-Claire Jordan Talk of international marketing and localization tends to focus on U.S. companies trying to gain traction in other countries, which in and of itself is a complicated process. But what about those companies from outside the U.S. that want to become household names in our country? This is an even more complex […]

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Translations – Marketing

Translations – Marketing

[ 0 ] October 7, 2016 |

By Sarah-Claire Jordan Marketing is up there in terms of important industries in the world that are proving more important with the onset of globalization. Companies that don’t have a good handle on marketing are guaranteed to not be as successful as their contemporaries who have entire marketing departments with several successful campaigns under their […]

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Localizing in Korean

Localizing in Korean

[ 0 ] October 7, 2016 |

By Sarah-Claire Jordan There are about 80 million people in the world today who speak Korean, most of whom reside in the Democratic People’s Republic of Korea, or North Korea, and the Republic of Korea, or South Korea. Since South Korea is more open to the rest of the world and thus more likely to […]

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Blog Translating for International Development

Blog Translating for International Development

[ 0 ] September 20, 2016 |

By Sarah-Claire Jordan International development, also known as global development, is one of those things that doesn’t have a clear, set definition. It has, however, come to be synonymous with the efforts of international organizations to improve certain conditions in some countries, such as healthcare, poverty, unemployment, and inequality. Though the idea has been around […]

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Translating Social Media Slang

Translating Social Media Slang

[ 0 ] August 3, 2016 |

By Sarah-Claire Jordan Social media may not be the most original thing to write about, but honestly, there is no way to avoid it these days. Social networking sites have become hugely important for almost every company in terms of advertising, not to mention the data mining that happens on so many of them. The […]

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Pokémon Go and Translation

Pokémon Go and Translation

By Sarah-Claire Jordan The newest mobile phone and video game craze is actually one and the same: a video game made for smartphones. This doesn’t sound that innovative considering there are tons of games for smartphones already, such as Candy Crush, Neko Atsume, and Plants vs. Zombies, just to name a few. However, this particular […]

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