Tag: marketing

Why WordPress Is a Translation Hero

Why WordPress Is a Translation Hero

[ 0 ] April 28, 2016 |

By Sarah-Claire Jordan If you have ever read a blog or considered creating one of your own between 2003 and now, you have probably run across more than a few blogs published thanks to WordPress. Though other blogging tools, like LiveJournal, have been around longer, WordPress is by far the best at what it does. […]

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Bilingual Translation Marketing

Bilingual Translation Marketing

[ 0 ] April 21, 2016 |

By Sarah-Claire Jordan When a marketing team is coming up with a new campaign, one of the first things that needs to be figured out is what language to use. If the new campaign is for a new demographic that does not speak the same language as the company, or speaks that language but also […]

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The Difficulties of Translating Social Media Content

The Difficulties of Translating Social Media Content

By Sarah-Claire Jordan “Social media” is one of those terms that everyone has heard, and has some understand as to what it probably means, but few of us have probably stopped to look it up. It is everywhere these days, and only the true anti-tech proponents are the ones who are deliberately missing out it […]

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India and Mobile Localization: Alpha Omega Translations

India and Mobile Localization: Alpha Omega Translations

By Sarah-Claire Jordan India is well-known as a very tech-savvy country, and one that adapts quickly to new changes in technology. The most recent trend that has taken over the mobile technology sector in India, as well as Sri Lanka and Pakistan, is the use of smartphones by everyone who can afford them. Now, India […]

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Why Virtual Reality Products Need Translation

Why Virtual Reality Products Need Translation

[ 0 ] March 16, 2016 |

By Sarah-Claire Jordan We’ve talked about how important it is to make sure video and computer games are properly translated, whether through dubbing or subtitling, but virtual reality is what really needs to be concentrated on right now. This new technology, being developed by Google, Samsung, and even Facebook, will be the next big thing […]

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What Is a “Cultural Audit” and How Can It Help Your Company?

What Is a “Cultural Audit” and How Can It Help Your Company?

[ 0 ] February 2, 2016 |

By Sarah-Claire Jordan We are now in an age of extreme globalization, and we can’t do anything to stop it. This means that, in order for companies to be able to compete with every other similar company in the world, they need to look towards specialists in each target country in order to get a […]

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Marketing in Spanish-Speaking Latin America: Why We Must Do Our Research

Marketing in Spanish-Speaking Latin America: Why We Must Do Our Research

[ 0 ] January 28, 2016 |

By Sarah-Claire Jordan Latin America is that amazing region of the world that begins in Mexico, includes many Caribbean islands, and extends down to the tip of South America. As most people know, the dominant language spoken there is Spanish, with Brazilian Portuguese coming in second. What many people don’t realize, however is that one […]

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Localizing with Spanglish: Three Things To Know

Localizing with Spanglish: Three Things To Know

[ 0 ] October 7, 2015 |

By Sarah-Claire Jordan First of all, what is Spanglish exactly? It simply refers to the intermingling that goes on between English and Spanish in areas where both languages are spoken. It’s not a language in its own right, and depending on the area it’s used in, can be more Spanish-based or English-based. Now that we […]

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