Half of the world’s top brands offer Vietnamese language pages on their websites, hence the importance they see in the Vietnamese market.

Because of steady increases in foreign investment and consumption habits, the Vietnamese will become more selective in the products and services they buy. To effectively reach global customers, merchants have to be ready to adapt to customers’ online shopping preferences. Having a localized website and cart that supports payments with a shopper’s local currency and preferred payment method is quickly becoming essential.

Reaching new customers from foreign markets could sound to many companies as leaving their comfort zone in some way. The same thing happens to buyers looking for new services, products or information; when they have to do it in a foreign language, they often feel reluctant to make decisions if they can’t communicate in their mother tongue. But the best way to increase sales, reach new markets efficiently and reinforce the existing business relationships is to provide effective communication. With the assistance of professionals and the correct use of technology, this barrier disappears, generating an important increase of revenue.

International companies can take advantage of the increased brand awareness of the Vietnamese consumer by providing localized content.