Reaching new customers from foreign markets could sound to many companies as leaving their comfort zone in some way. The same thing happens to buyers looking for new services, products or information when they have to do it in a foreign language, they often feel reluctant to make decisions if they can’t communicate in their […]
The time has come. You are now thinking of hiring translation services and you wonder whether it is too late or too early to do so. It is a known fact that most people tend to make buying decisions when they can communicate in their mother tongue, so more languages means more potential customers. But […]
By Maeva Cifuentes Globalization can be spoken of in many contexts: international trade, culture, the media, products, and finally, language. However, the concept on its own is broad and its definitions may vary depending on the context. As the name suggests, it means the movement from local to global. Through the reduction of barriers, such […]
By Maeva Cifuentes Sometimes people tell me how easy I have it as a freelance translator: I can work in the comfort of my own home, on my own time, and maybe even in sweat pants if I feel like it. Despite the fact that we do a lot more than reading and writing […]
Do you know or remember the movie “Pulp Fiction” by director Quentin Tarantino? During a memorable scene, John Travolta’s character, Vincent Vega, talks about MacDonald’s Quarter Pounder and Big Mac in France. While that scene is a sample of director Tarantino’s quirky humor, the concept that Vega talks about is real: Where a product or […]
Did you know that if you translate your website in 13 languages: English Spanish Japanese German Arabic French Chinese Russian Portuguese Italian Korean Indonesian You can target 90% of the world’s gross domestic product (GDP) producers? If translation is not currently a core part of your online strategy, you could be missing out on a […]
Caracas, Venezuela, is the most insecure city in the World -in all senses. You walk through its concrete jungle of over 7 million souls, boggling the streets searching survival, it is perhaps your city too, a common panorama Taking the public transportation and boom you are immediately in the Urdaneta Avenue. What you don´t know […]
