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Marketing to the U.S.

Marketing to the U.S.

By Sarah-Claire Jordan Talk of international marketing and localization tends to focus on U.S. companies trying to gain traction in other countries, which in and of itself is a complicated process. But what about those companies from outside the U.S. that want to...
Localizing in Korean

Localizing in Korean

By Sarah-Claire Jordan There are about 80 million people in the world today who speak Korean, most of whom reside in the Democratic People’s Republic of Korea, or North Korea, and the Republic of Korea, or South Korea. Since South Korea is more open to the rest of the...
What Is Shanghainese?

What Is Shanghainese?

By Sarah-Claire Jordan Shanghainese, also known as the Hu language as well as the Shanghai language, is actually a dialect of Wu Chinese spoken in Shanghai and neighboring areas. Sometimes, when discussing the Shanghai language in English, it is used to mean ALL Wu...