The technology and connectivity available today gives companies limitless opportunities to become relevant and competitive in the global market. More and more commonly, companies are outsourcing translation and localization of their software, websites, mobile applications and other technical content in order to expand their international footprint. As technology continues to rapidly advance, so does the […]
According to Amnesty International, the following distinctions are made when defining asylum seekers and refugees. “An asylum seeker is an individual who is seeking international protection. In countries with individualized procedures, an asylum seeker is someone whose claim has not yet been finally decided on by the country in which he or she has submitted […]
During procurement of any service, the government is required to meet specific goals to support small business, including: small disadvantaged businesses, historically underutilized small businesses, and woman-owned small businesses. Teaming up with such entities is a must when competing for set-aside government contracts. HUBZone certified businesses are awarded sole source (non-bid) as well as limited-pool […]
International development projects create healthier populations, ensure natural resource development is responsible and sustainable, and offer relief to communities suffering from sub-standard living conditions. NGO researchers, developers, and humanitarian aid workers cannot work effectively without proper translation and localization services. For example, in Africa, according to a UNESCO policy brief, the mass media employs at […]
Manufacturing is a worldwide endeavor. For this and other reasons, more companies turn to manufacturing translation services to ensure that their message is being communicated to a worldwide audience. Clearly, taking steps to guarantee that your message is accurately communicated is a vital part of expanding your reach and client base. But there is another, […]
It’s one of the first rules of marketing: engage your target audience. When it comes to translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using marketing transcreation. Marketing transcreation? What’s that? If you’ve never heard the term ‘marketing transcreation,’ fear not. […]
For businesses successful in their domestic market, the temptation to expand overseas looms large. However, trying to duplicate that success internationally can be daunting. Fortunately, the right language partner can walk you through the process of using localization to increase international revenue. Many questions surface for business owners considering making the leap to becoming a […]
In our most recent blog post, we discussed how medical translation services save lives. Obviously, patients must be able to communicate in their native languages to receive the highest quality healthcare. Outside of the medical context though, professional interpretation services also save lives in less obvious, but no less important, ways. According to the Bureau of […]
