Public service information about Covid-19 has flooded us with numerous pieces of advice, videos, brochures, and graphics, both on line and offline, most of it in English. Now more than ever before, we understand how important language is for health and how wide the language gap is if you’re on the English-speaking internet, and English […]
Telephone interpreting may have a relatively short history, but it is a field that is constantly evolving, and many interesting developments are currently underway. In many settings, there are several driving forces that trigger change in the way services are delivered. Certain trends relate to supply and demand, as both the services themselves and the […]
In addition to the increase in the amount of content to be translated and digitized, for organizations with consumers who speak different languages, they have no choice but to translate and localize content if they want to adequately serve their customers. Another translation trend for 2020 is video translation, which has become increasingly important over […]
In 2020, we will see an increase in demand for transcreation services, as part of the overall marketing translation endeavor. Transcreation is the process of taking the original voice of a company in their marketing materials and expressing it to a new foreign audience. This exercise involves far more than just translation. Imagery, colors, and […]
Translation Services Industry Growth More Corporate Globalization Trade and the flow of people, information, and capital has increased considerably with time. For companies expanding in international markets, localization is an important part of gaining local community acceptance. As we’ve mentioned above, an increase in globalization means translating an increasing amount of content into more languages […]
The world is becoming more globalized and interconnected each day. As a result, skilled translators and interpreters are finding their services in higher demand. The number of people employed in the translation and interpretation industry has doubled in the past seven years, and the number of companies in the industry has jumped 24 percent in […]
Telephone interpreting may have a relatively short history, but it is a field that is constantly evolving, and many interesting developments are currently underway. Today, telephone interpreting in the United States is provided mainly through for-profit companies. Large hospitals systems use telephone interpreting as a way to pool resources. Many large organizations have opened up […]
As 2019 comes to a close, we can see it’s been a year of MORE. As we take a look at the trends in translation services that were predicted at the beginning of the year, we can see how they played out. More Content To start with, there was the prediction of an increase in […]
