The technology and connectivity available today gives companies limitless opportunities to become relevant and competitive in the global market. More and more commonly, companies are outsourcing translation and localization of their software, websites, mobile applications and other technical content in order to expand their international footprint. As technology continues to rapidly advance, so does the […]
According to Amnesty International, the following distinctions are made when defining asylum seekers and refugees. “An asylum seeker is an individual who is seeking international protection. In countries with individualized procedures, an asylum seeker is someone whose claim has not yet been finally decided on by the country in which he or she has submitted […]
It’s one of the first rules of marketing: engage your target audience. When it comes to translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using marketing transcreation. Marketing transcreation? What’s that? If you’ve never heard the term ‘marketing transcreation,’ fear not. […]
By Sarah-Claire Jordan Social media may not be the most original thing to write about, but honestly, there is no way to avoid it these days. Social networking sites have become hugely important for almost every company in terms of advertising, not to mention the data mining that happens on so many of them. The […]
By Sarah-Claire Jordan Social networking sites and artificial intelligence might seem like a strange combination in many ways, but if you take a moment to think about it, it makes perfect sense actually. Artificial intelligence is what non-computer engineers call anything a machine, in this case computer, does that is similar to what a human […]
By Sarah-Claire Jordan Some of the biggest companies are looking to make translating and localizing their web content faster and easier by using something they have in excess, maybe: customers and fans who have a bit of free time on their hands. Many people may know this as “crowdsourcing,” which is essentially the process of […]
By Sarah-Claire Jordan For translators and other language specialists, the fact that Internet growth is intrinsically linked to translation might be a given. Language controls almost everything in terms of how we communicate, what we communicate, and why. It is so important to our daily lives, and even more so now with all of the […]
By Sarah-Claire Jordan Indonesian, also known as Bahasa Indonesia, is an Austronesian language, specifically part of the Malayo-Polynesian family. It is the official language of Indonesia, but is spoken in Australia, Singapore, the U.S., and other countries. Indonesian is actually a standardized form of Malay that has been used for centuries by the people living […]
