It’s one of the first rules of marketing: engage your target audience. When it comes to translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using marketing transcreation. Marketing transcreation? What’s that? If you’ve never heard the term ‘marketing transcreation,’ fear not. […]
By Sarah-Claire Jordan At this point, everyone has probably heard of localization and globalization. This post will focus on the former, though the two ideas are very similar. Localization, to quickly review, is simply the process of making a product, service, or marketing campaign palatable and relevant to a particular public. This could mean Portuguese […]
By Sarah-Claire Jordan If you are the owner of a business or company that would like to branch out and reach markets beyond those in your own country, then localization is your new best buddy. Localization is simply the process of taking translation further, and making it relevant and culturally-sensitive for those who will be […]
By Sarah-Claire Jordan There has been a lot of talk about localization in general on this particular blog lately. It may seem like overkill to some, but the truth is, there is just far too much information about localization out there to limit content to just a few articles. The amount of information we have […]
By Sarah-Claire Jordan Talk of international marketing and localization tends to focus on U.S. companies trying to gain traction in other countries, which in and of itself is a complicated process. But what about those companies from outside the U.S. that want to become household names in our country? This is an even more complex […]
By Sarah-Claire Jordan A startup or startup company is any kind of small business that has recently been created but has already had some success. They are becoming more and more prevalent throughout the United States, and even the world, with certain regions turning into real breeding grounds for them, for lack of a better […]
By Sarah-Claire Jordan Inbound marketing sounds more complicated than it is. It just means marketing that doesn’t require the marketer to go out and find customers. The idea is to entice new customers to visit your site or check out your product on their own. Since the internet has made it so much easier to […]
By Sarah Claire Jordan First of all, what is localization? It refers to the process of taking a product and doing whatever necessary to make it relevant to a different audience, usually a foreign one. Generally speaking, the original message doesn’t change, it just gets translated and adapted to suit a the target culture. If […]
