The technology and connectivity available today gives companies limitless opportunities to become relevant and competitive in the global market. More and more commonly, companies are outsourcing translation and localization of their software, websites, mobile applications and other technical content in order to expand their international footprint. As technology continues to rapidly advance, so does the […]
Effectively engaging bilingual audiences is a challenge for many businesses. Reaching those who will benefit from your product or service without being perceived as pandering is always a delicate line to walk. Fortunately, there are marketing translation services that can make your job easier. If you aren’t considering creating bilingual marketing content, you are simply […]
By Sarah-Claire Jordan Games have become one of the most popular forms of entertainment lately, especially since almost everyone has some sort of mobile device with them at all times. Combined with such innovations as Wi-Fi and 4G, you have a recipe for people being glued to their devices. Since we seem to have become […]
By Sarah-Claire Jordan This is an update on what is going on in India in terms of mobile language support and localization. We last talked about it in this article back in April, but now there is more to share. Since then, the proposal that was drawn up has been approved and will go into […]
By Sarah-Claire Jordan We have heard a lot from different experts about how the refugee crisis is affecting the world economically, culturally, linguistically, and more. The linguistic issues discussed tend to focus more on the language barrier between refugees and the countries they travel through and end up in. There are a number of organizations […]
By Sarah-Claire Jordan The newest mobile phone and video game craze is actually one and the same: a video game made for smartphones. This doesn’t sound that innovative considering there are tons of games for smartphones already, such as Candy Crush, Neko Atsume, and Plants vs. Zombies, just to name a few. However, this particular […]
By Sarah-Claire Jordan For translators and other language specialists, the fact that Internet growth is intrinsically linked to translation might be a given. Language controls almost everything in terms of how we communicate, what we communicate, and why. It is so important to our daily lives, and even more so now with all of the […]
By Sarah-Claire Jordan As we talked about in an earlier post, there has been some form of established iconography used to make communication easier since at least the 1920s, when “isotype” was created. It was never meant to be a replacement for translation and interpretation, but rather a tool that could be used in instances […]
