As we mentioned in our article The Global Neighborhood, a product or service might be successful in one cultural context; but then need to be altered—in some cases quite dramatically—to be successful in another. Spanish is a great example. Although the same language is spoken in many different countries, the meaning can vary greatly region […]
The vast mountainous region in central Peru is distinctly calm except for the bustling city of Huaraz (3100 meters). Foreigners swarm to the city for its proximity to the Cordillera Blanca, the world’s highest tropical region mountain range that offers amazing vistas alongside beautiful pristine lakes. Before leaving to explore, the tourists pick up maps, […]
Caracas, Venezuela, is the most insecure city in the World -in all senses. You walk through its concrete jungle of over 7 million souls, boggling the streets searching survival, it is perhaps your city too, a common panorama Taking the public transportation and boom you are immediately in the Urdaneta Avenue. What you don´t know […]
