We’ve been speaking with some of our clients about trends in the future of digital advertising. It seems clear that the future is about personalization, automation, and getting connected. We can’t help but notice how many of these trends require not only a great understanding of technology and marketing, but also, a great understanding of […]
The technology and connectivity available today gives companies limitless opportunities to become relevant and competitive in the global market. More and more commonly, companies are outsourcing translation and localization of their software, websites, mobile applications and other technical content in order to expand their international footprint. As technology continues to rapidly advance, so does the […]
It’s one of the first rules of marketing: engage your target audience. When it comes to translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using marketing transcreation. Marketing transcreation? What’s that? If you’ve never heard the term ‘marketing transcreation,’ fear not. […]
By Sarah-Claire Jordan We’ve talked a fair amount by now about the role translation and marketing teams play when it comes to handling the localization of a website. Web developers, however, have a crucial role as well, as the ones literally building the website. When working on the original website in the source language, developers […]
Press Release Alexandria, VA, October 28, 2016 The Virginia Economic Development Partnership (VEDP) has selected Alpha Omega Translations to provide their services to all of the companies in Virginia under the Defense Initiative Program. Alpha Omega Translations will provide multilingual web development to Virginia companies in their global efforts to export their services and products […]
By Sarah-Claire Jordan If you are the owner of a business or company that would like to branch out and reach markets beyond those in your own country, then localization is your new best buddy. Localization is simply the process of taking translation further, and making it relevant and culturally-sensitive for those who will be […]
