By Sarah-Claire Jordan Making it as an international business these days is not the simplest of things. The process of taking a local business and making it global can be difficult and complicated, but it’s all worth it once you start seeing how successful your business can be in foreign markets. Also, in order to compete […]
By Sarah-Claire Jordan Inbound marketing is quickly becoming the chosen marketing strategy of many businesses. Compared to outdated outbound marketing practices, inbound marketing makes the consumer feel like they have chosen to view content related to a product or service, because they have. This gives the consumer a sense of control and power when it […]
By Sarah-Claire Jordan Handling compliance with the Patient Protection and Affordable Care Act (ACA) can be difficult if you aren’t quite sure what you need to do as a healthcare provider. With the compliance deadline come and gone, the time is right now to get the information you need to see if you are already […]
By Sarah-Claire Jordan Practically every business by now knows how important it is to keep up with the trend (or is it more than a trend) of globalization. If you aren’t targeting markets outside of your own country, or that speak different languages than you, as a business you are not as likely to succeed […]
By Sarah-Claire Jordan Games have become one of the most popular forms of entertainment lately, especially since almost everyone has some sort of mobile device with them at all times. Combined with such innovations as Wi-Fi and 4G, you have a recipe for people being glued to their devices. Since we seem to have become […]
By Sarah-Claire Jordan At this point, everyone has probably heard of localization and globalization. This post will focus on the former, though the two ideas are very similar. Localization, to quickly review, is simply the process of making a product, service, or marketing campaign palatable and relevant to a particular public. This could mean Portuguese […]
By Sarah-Claire Jordan In the U.S., one of the biggest concerns this past election was the costs of healthcare, and what each candidate promised to do to handle that. Regardless of what you think the best solution is, the problem remains the same: healthcare costs are much too high. Luckily, there are some tech-savvy people […]
By Sarah-Claire Jordan Practically every major science journal you have ever heard of is in English. This isn’t exactly a coincidence, however. Since science is such a broad and collaborative field, it seemed necessary at some point in the past to decide upon a sort of scientific lingua franca and stick with that. As with […]
