By 2020 the global corporate eLearning market it projected to reach an approximate revenue of $31 billion. That figure does not include other likely eLearning outlets such as higher education and primary and secondary school education. According to the eLearning industry, eLearning is growing in five main areas: education, healthcare, information technology, retail and ecommerce, […]
The worlds of international commerce, research and collaboration require translation services. It would be difficult for an international or multi-national company or research facility to hire expert linguists they need in order to conduct business and so the most common way of getting translation done is to go through a translation agency. However, for the […]
Congratulations! You’ve navigated the application and approval process of a utility, design, or plant patent through the United States Patent and Trademark Office (USPTO). We know how hard it was to get this patent. Wouldn’t it be horrible if it was all for nothing? As difficult as it was to achieve your patent, a US […]
The technology and connectivity available today gives companies limitless opportunities to become relevant and competitive in the global market. More and more commonly, companies are outsourcing translation and localization of their software, websites, mobile applications and other technical content in order to expand their international footprint. As technology continues to rapidly advance, so does the […]
Manufacturing is a worldwide endeavor. For this and other reasons, more companies turn to manufacturing translation services to ensure that their message is being communicated to a worldwide audience. Clearly, taking steps to guarantee that your message is accurately communicated is a vital part of expanding your reach and client base. But there is another, […]
It’s one of the first rules of marketing: engage your target audience. When it comes to translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using marketing transcreation. Marketing transcreation? What’s that? If you’ve never heard the term ‘marketing transcreation,’ fear not. […]
Cybercrime is a huge concern for nearly every industry and language translation services is no exception. Companies around the world lose billions in revenue each year to cyber scams and nefarious individuals posing as legitimate businesses. In fact, IBM President and CEO, Ginni Rometty calls cybercrime “the greatest threat to every profession, every industry, every […]
By Sarah-Claire Jordan Making it as an international business these days is not the simplest of things. The process of taking a local business and making it global can be difficult and complicated, but it’s all worth it once you start seeing how successful your business can be in foreign markets. Also, in order to compete […]
