By Sarah-Claire Jordan This is an update on what is going on in India in terms of mobile language support and localization. We last talked about it in this article back in April, but now there is more to share. Since then, the proposal that was drawn up has been approved and will go into […]
By Sarah-Claire Jordan If you are the owner of a business or company that would like to branch out and reach markets beyond those in your own country, then localization is your new best buddy. Localization is simply the process of taking translation further, and making it relevant and culturally-sensitive for those who will be […]
By Sarah-Claire Jordan There has been a lot of talk about localization in general on this particular blog lately. It may seem like overkill to some, but the truth is, there is just far too much information about localization out there to limit content to just a few articles. The amount of information we have […]
By Sarah-Claire Jordan Talk of international marketing and localization tends to focus on U.S. companies trying to gain traction in other countries, which in and of itself is a complicated process. But what about those companies from outside the U.S. that want to become household names in our country? This is an even more complex […]
By Sarah-Claire Jordan There are about 80 million people in the world today who speak Korean, most of whom reside in the Democratic People’s Republic of Korea, or North Korea, and the Republic of Korea, or South Korea. Since South Korea is more open to the rest of the world and thus more likely to […]
By Sarah-Claire Jordan Japan is huge, and has been for a while now, in terms of international business. It is a small group of islands, but it still has been such a technology powerhouse that much of the rest of the world has come to think of Japanese products as the best quality. This reputation […]
By Sarah-Claire Jordan With all of the advances in technology, social media, and business practices, it can be hard to keep track of all of the new terms and concepts that are born every day. Translation has been around for a while now, and localization seems to have caught on pretty well, but transcreation is […]
By Sarah-Claire Jordan Southeast Asia includes any nation east of India, south of China, west of New Guinea, and north of Australia. The region is full of linguistic, cultural, and ethnic diversity, making it an interesting market to try to target. There is also a lot of development in terms of manufacturing and technology, as […]
