We’ve been speaking with some of our clients about trends in the future of digital advertising. It seems clear that the future is about personalization, automation, and getting connected. We can’t help but notice how many of these trends require not only a great understanding of technology and marketing, but also, a great understanding of […]
It’s one of the first rules of marketing: engage your target audience. When it comes to translating marketing content for a global audience, engaging your target audience means more than accurately translating campaigns into different languages. It means using marketing transcreation. Marketing transcreation? What’s that? If you’ve never heard the term ‘marketing transcreation,’ fear not. […]
For businesses successful in their domestic market, the temptation to expand overseas looms large. However, trying to duplicate that success internationally can be daunting. Fortunately, the right language partner can walk you through the process of using localization to increase international revenue. Many questions surface for business owners considering making the leap to becoming a […]
Effectively engaging bilingual audiences is a challenge for many businesses. Reaching those who will benefit from your product or service without being perceived as pandering is always a delicate line to walk. Fortunately, there are marketing translation services that can make your job easier. If you aren’t considering creating bilingual marketing content, you are simply […]
When you think about revenue killers for your business, what first comes to mind? If you do business in international markets, low-quality, inaccurate translations might top your list. Despite the high stakes, some businesses continue to treat translation services as an afterthought. Thinking in these terms, it becomes evident that translation is not just another […]
By Sarah-Claire Jordan Inbound marketing is quickly becoming the chosen marketing strategy of many businesses. Compared to outdated outbound marketing practices, inbound marketing makes the consumer feel like they have chosen to view content related to a product or service, because they have. This gives the consumer a sense of control and power when it […]
By Sarah-Claire Jordan Games have become one of the most popular forms of entertainment lately, especially since almost everyone has some sort of mobile device with them at all times. Combined with such innovations as Wi-Fi and 4G, you have a recipe for people being glued to their devices. Since we seem to have become […]
By Sarah-Claire Jordan At this point, everyone has probably heard of localization and globalization. This post will focus on the former, though the two ideas are very similar. Localization, to quickly review, is simply the process of making a product, service, or marketing campaign palatable and relevant to a particular public. This could mean Portuguese […]
