By Sarah-Claire Jordan Inbound marketing sounds more complicated than it is. It just means marketing that doesn’t require the marketer to go out and find customers. The idea is to entice new customers to visit your site or check out your product on their own. Since the internet has made it so much easier to […]
By Sarah-Claire Jordan In this day and age, if you have an online business that hasn’t been translated into at least one other language, you’re in the minority. Since there are practically no borders in terms of internet usage, meaning anyone from anywhere can access your page, it only makes sense to at least […]
By Sarah Claire Jordan First of all, what is localization? It refers to the process of taking a product and doing whatever necessary to make it relevant to a different audience, usually a foreign one. Generally speaking, the original message doesn’t change, it just gets translated and adapted to suit a the target culture. If […]
Branding and brand image are often given top priority by companies. Translating your brand should also receive a very high priority as this can have a great impact on the image of your brand. You are the creative force that will lead a brand to global notoriety. You understand the enormous amount of care and […]
Do you know or remember the movie “Pulp Fiction” by director Quentin Tarantino? During a memorable scene, John Travolta’s character, Vincent Vega, talks about MacDonald’s Quarter Pounder and Big Mac in France. While that scene is a sample of director Tarantino’s quirky humor, the concept that Vega talks about is real: Where a product or […]
