Branding and brand image are often given top priority by companies. Translating your brand should also receive a very high priority as this can have a great impact on the image of your brand. You are the creative force that will lead a brand to global notoriety. You understand the enormous amount of care and […]
Reaching new customers from foreign markets could sound to many companies as leaving their comfort zone in some way. The same thing happens to buyers looking for new services, products or information when they have to do it in a foreign language, they often feel reluctant to make decisions if they can’t communicate in their […]
The time has come. You are now thinking of hiring translation services and you wonder whether it is too late or too early to do so. It is a known fact that most people tend to make buying decisions when they can communicate in their mother tongue, so more languages means more potential customers. But […]
Website localization is many times confused with translation, but it actually involves much more than that. Website localization includes combining efforts of different specialists to achieve more results than just having a website in a different language. One of the key aspects to take into account is the target audience. Even though many people can […]
By Maeva Cifuentes Globalization can be spoken of in many contexts: international trade, culture, the media, products, and finally, language. However, the concept on its own is broad and its definitions may vary depending on the context. As the name suggests, it means the movement from local to global. Through the reduction of barriers, such […]
By Maeva Cifuentes Sometimes people tell me how easy I have it as a freelance translator: I can work in the comfort of my own home, on my own time, and maybe even in sweat pants if I feel like it. Despite the fact that we do a lot more than reading and writing […]
The sands of time sift through your hands, grainy as they fall back onto the sparkling beach, clearly distinguishable from the shimmering turquoise water enveloping the massive green peaks that form the Ionian island. This is not the opening scene of “Pirates of the Caribbean 5” or “Prince of Persia 2”, but a place where […]
Patterns tend to be repeated throughout the natural world, whether they be leopard spots on a butterfly’s wings or the floral imprint that adorns a sand dollar. In fact, the mathematician Fibonacci discovered the pattern that lies at the heart of nature, a sequence represented by an ever-widening spiral. While a spiral of clicks and […]
