In our most recent blog post, we discussed how medical translation services save lives. Obviously, patients must be able to communicate in their native languages to receive the highest quality healthcare. Outside of the medical context though, professional interpretation services also save lives in less obvious, but no less important, ways. According to the Bureau of […]
When it comes to translating your English videos for foreign audiences, the range of options available can be overwhelming. There are many tools available promising quick solutions to translate and localize your videos. But how do you know what’s right for your audience? How can you trust these tools to provide an accurate and high-quality […]
When you think about revenue killers for your business, what first comes to mind? If you do business in international markets, low-quality, inaccurate translations might top your list. Despite the high stakes, some businesses continue to treat translation services as an afterthought. Thinking in these terms, it becomes evident that translation is not just another […]
Reaching new customers from foreign markets could sound to many companies as leaving their comfort zone in some way. The same thing happens to buyers looking for new services, products or information when they have to do it in a foreign language, they often feel reluctant to make decisions if they can’t communicate in their […]
By Andrea Musumeci General theory of translation has notoriously suffered the blow inflicted by the inability of scholars to find a homogeneous academic dialect. James S. Holmes feared that this lack of cooperation could confine translators to a status of “glorified typist” (1994: 103) and nothing more than that. How did this status quo originate? Could […]
Thank you to translator Barbara A. who worked on this project. Background During the last five years, the Municipality of La Falda in Argentina saw rapid growth in its influx of foreign tourists. La Falda is a city located in the province of Córdoba, Argentina where the main economic activity is tourism. The authorities decided […]
As we mentioned in our article The Global Neighborhood, a product or service might be successful in one cultural context; but then need to be altered—in some cases quite dramatically—to be successful in another. Spanish is a great example. Although the same language is spoken in many different countries, the meaning can vary greatly region […]
The vast mountainous region in central Peru is distinctly calm except for the bustling city of Huaraz (3100 meters). Foreigners swarm to the city for its proximity to the Cordillera Blanca, the world’s highest tropical region mountain range that offers amazing vistas alongside beautiful pristine lakes. Before leaving to explore, the tourists pick up maps, […]
